Senior Social Media Marketing Executive

• Plan and maintain a structured content schedule that supports overall business objectives and audience needs.
• Deliver engaging and informative material in various formats from articles and blogs to short videos and social posts tailored for professionals and entrepreneurs.
• Craft messages that capture attention and inspire action through strong narratives and persuasive communication.
• Design engaging visuals including graphics, short videos, and infographics aimed at driving interaction and generating leads.
• Publish several posts weekly across key digital platforms such as Facebook, Instagram, TikTok, and Youtube shorts.
• Align content with brand and educational goals in partnership with teammates.
• Track and report on KPIs: audience growth, engagement, leads, and conversions.
• Benchmark competitors and recommend improvements.
• Run and optimize paid social campaigns.
• Test creatives and CTAs to boost conversions.
• Monitor CPL, ROAS, and budgets, sharing insights for improvement.

Job Requirements

• Minimum 3 years of experience in social media marketing with the proven portfolio showcasing social media content (posts, videos, campaigns), preferably in coaching, consulting, or education-based businesses.
• Good English and Mandarin communication.
• Ability to craft compelling ad copy and collaborate on creative assets (graphics and short-form video).
• Proficiency in graphic design tools (Canva) and video editing software (CapCut) for short-form content (Reels, TikTok, YouTube Shorts).
• Strong knowledge of social media platforms, algorithms, and content best practices.
• Strong analytical skills with the ability to track KPIs and make data-driven optimization decisions.
• Independent, highly organized, and able to manage multiple deadlines in a remote working environment.
• Hands-on experience in running and optimizing paid ads (Facebook, Instagram, TikTok, LinkedIn) is a plus.